Chevrolet broke away from prewar truck styling with its 1947 models. Marketed as the Advanced Design trucks, Chevy placed an emphasis on cab comfort and safety. For the 1947 to 1954 models, stylists conceived the five-window cab, formally known as the Deluxe Cab, to eliminate the blind spots in the rear quarter panels of the cab. This allowed the driver to look over his shoulder to view the rear instead of poking his head out the window.
Deluxe Cab Features
Chevrolet recognized that its trucks had to be more than workhorses, but also comfortable vehicles to drive. The automaker also recognized that the truck was no longer just a farm truck, but also driven as suburban transportation, with a greater number of women getting behind the wheel. Chevrolet marketed the truck with a new postwar approach. Chevy expanded the glass area of the 1947 models by 22 percent over the prewar designs. It also developed a new safety-glass technology. For the five-window Deluxe Cab models, Chevy marketed the feature as “Nu-Vue Rear-Corner Windows.” These rear quarter-panel windows curved with the contour of the cab to eliminate the blind spot. Stylists finished all the windows with stainless steel trim.