A great logo is essential for any company to be remembered among competition. For a desktop publisher, this is all the more essential, as consumers use the company logo as the first sample of the capabilities of the company. Creating a logo that shows your talent while being easy to read and memorable is tricky but can be the start of high success.
Simple font that is easy to read is the best way to go. People should be able to see the words clearly, thus having a higher probability of understanding them. This may seem like common sense, but often companies try to show skills and get caught up in ornate fonts that make words unreadable. To make a logo pop, adjust the font size of a key word or letter, or perhaps change the color of part of it.